Be warned this post is NSFW.
Kendrick Lamar’s music video are notoriously impressive. From the styling, the cinematography and storyline – they never fail to impress on a creative level.
If you’ve not seen his latest video for ELEMENT, do yourself a favour and check it out! Jonas Lindstroem is the man behind it. Collaborating with Kendrick and “The Little Homies” his style can be clearly seen in ELEMENT with a number of shots directly taken from his film below.
His 12 performances is an intense, eye-ball grabbing snapshots into our modern life. The 12 vignettes featured in his film mirror the style of content we consume on our mobile phones.
I love and can only respect the sheer creativity of a true pioneer like Kendrick. A man pushing the boundaries of his art, both musically and visually audio and visual. And in turn elevating the entire rap game.