I think we’ve found our new favourite coffee table book.
Let’s delve into a small subculture of mainly British men (and some women), who have adopted Rudeboy culture and are heralding it’s return. Rudeboy has it’s roots in the 60’s and 70’s when the wave of immigrants from Jamaica and the West Indies who brought their sense of style and swagger. But crucially it was their children who grew up in the UK who really made this subculture their own. They adorned themselves with the likes of British institutions such as Paul Smith and Dr.Martens. As this young ethnic minority found their feet in a country the otherside of world to where their cultural roots lay, they became the smartly dressed lads with a devilish eye for detail known as Rudeboys. Proud, confident and a little unconventional.
Rather than stand-out “look at me” styling, it’s refined with a twist. The modern Rudeboy’s style is vintage, but it’s not your usual Beyond Retro or Rokit garbs, it’s tailored with a massive emphasis on accessories. It’s the colour of the rings, the patterns on pocket squares & socks, the worn brown tan leather of a briefcase and a cigarette tucked into the lining of a hat.
This book looks at the Rudeboy’s return, and primarily how the fashion influences that were big in the 1960’s have stayed true to their roots, what it means to be a Rudeboy and why it’s an important chronicling of British subculture and history. The times may have changed by the style it seems has remained the same.