27 May 2010, Posted by admin in Thoughts, 1 Comment. Tagged Clothes, design, Fashion, sports, US of A

Apex Initiative

Racing fans will be familiar with motorsports brand – Apinestars; for some it may only ring a few distant bells. Alpine traditionally cut their cloth in manufacturing high-grade extreme sports clothing; the kinda threads that keep F1 drivers alive after hitting a wall at 200mph or falling off their bike.

After moving into lifestyle fashion they have now launched Apex Initiative. A collaborative, creative project that represents the pinnacle of motorsport’s technical roots fused with street culture and style. Their first partnerships brings on board  the immense creative talents of Fatlace - The San Fran street culture collective.

The Fatlace Shibuya shoe and tees are available to buy online at the Apex Initiative.

Apex Initiative have upcoming collaborations with Sneaker Freaker, In4mation, Undefeated (UNDFTD), and every one’s favourite brand – Crooks & Castles.

Stay tuned!